There is no magic number, but consistency beats volume. A steady rhythm your audience can rely on works better than bursts of activity followed by silence.
Starting points per network
- Telegram channel: 1 to 3 posts a day. Subscribers opted in and expect updates.
- Facebook Page: 3 to 5 posts a week.
- Instagram: 3 to 5 feed posts a week, each with a strong image.
- LinkedIn: 2 to 3 posts a week during working hours.
- X (Twitter): several short posts a day work well; the feed moves fast.
- Pinterest: regular Pins (several a week) help boards get discovered over time.
Quality first
Every post should help someone: explain a service, answer a common question, share an offer or show a result. If a post would not interest you as a customer, skip it.
Keep it sustainable
- Describe your business and services once, clearly.
- Let a tool draft posts from that description so you never start from a blank page.
- Review posts in batches, for example every morning, instead of writing each one.
- Check what gets published and what fails, and adjust the schedule monthly.
Auto Piko does steps 2 and 3 for you: set a frequency per account and approve posts in bulk. See how it works.